Much of the 2010 Affordable Care Act focuses on prevention and shaping the healthcare system to be one that is value-based. This is evidenced by the Act increasing the maximum […]
At the 2017 Shopper Marketing Summit, Amy Hahn, Senior Vice President of Marketing for Ahold Delhaize, presented “Bringing Fresh Inspiration Every Day.” In her presentation, she discussed one of the […]
According to Forrester, cross-channel retail sales in the US alone will be nearly $2 trillion by 2018. While there’s no question that delivering a strong cross-channel experience is paramount for […]
Healthcare organizations are making rapid investment in digital technologies to compete with the digital advancement of other industries. But in a haste to innovate, many of these investments are lacking […]
At the 2016 Direct-to-Consumer Healthcare Marketing Summit, Amy Swanson, Vice President of Marketing, Advocacy and Member Experience at UnitedHealthcare, gave a presentation on how United is transforming the traditional Medicaid […]
Shopper marketing is evolving into a strategic priority of consumer product goods manufacturers and is expected to increase 5.8 % to $18.6 billion over the next four years, outperforming the […]
“The point of purchase is no longer in-store.” We’ve all heard this many times over and while many believe this statement is a reference to the e-commerce movement, in reality […]
A Strategy& survey reveals that there is a select group of CPG shopper marketing leaders that are capturing more influence with retailers and better return on their shopper programs. How […]
Many organizations have a wealth of data at their fingertips but struggle to harness it. The problem? It’s often spread across many disparate systems and those accessing it are not […]
While many health insurance organizations acknowledge the fact that consumers experience confusion when navigating the processes of selecting, paying and navigating health care, few have taken proactive action to change […]