Over the past several years, sales have declined across the largest CPG companies at a startling rate. According to Nielsen, the 20 largest consumer packaged-goods companies suffered from flat sales […]
With 3,500,000 Boomers turning 65 in 2017, and with most of them becoming eligible for Medicare enrollment around their 65th birthday, marketers are presented with a target-rich market for their […]
Today’s Medicare-eligible Boomers are unlike their predecessors. They are tech savvy and go online to learn about topics of interest to them, particularly for health information and shopping Medicare options. […]
When e-commerce first came to light, many believed it was the beginning of the end for Brick-and-Mortar retail locations. As time has gone on, however, we’ve found that e-commerce is […]
Major advancements are being made in collaborative technology, marketing automation and data-driven marketing, yet oddly the processes that drive shopper marketing remain antiquated. Shopper marketers carry brilliant ideas, market intelligence […]
As digital channels grow and the forms of available engagement across them, so too does digital data. This exponential growth of digital data is forcing consumer goods organizations to make […]
Interactions, a global leader of customer care solutions and experiential marketing, released their latest Retail Perceptions report, titled “What Shoppers Want From Retail Technology.” The study was commissioned to explore […]
From the 11 million Premera members to the 80 million Anthem consumers effected by a cyber attack, security breaches are on the rise in healthcare and insurers are just as […]
Healthcare payers need to market to millennials differently than other generations, but for one who isn’t themselves a millennial—someone who spent more time with their friends on AIM than in-person […]
As the healthcare industry becomes increasingly consumer driven, healthcare marketers are under enormous pressure to deliver personalized experiences across media that merge individual’s lifetime engagement data with their real-time actions […]