Kroger is the largest U.S. grocer and second largest U.S. retailer, but with enormous presence, comes enormous responsibility to drive the future of grocery. Fortunately, the mass supermarket chain is […]
September 30th has long passed, but now is the time to reflect on your ANOC/EOC fulfillment processes in order to implement new efficiencies for next year. As a full-service member […]
Medicare Advantage is marching towards 70% market penetration, according to global management firm L.E.K. Consulting. The consulting group based their forecast model on a number of factors, including the fact […]
Football event marketing normally makes up a significant portion of a shopper marketer’s program playbook as brands strive to execute programs that position their products as staples of the game […]
Holiday sales this season are expected to be the highest in history, but with consumers having a plethora of brick and mortar and e-tailers to choose from, understanding and addressing […]
Open enrollment season is underway for most health plans and with millennials representing America’s largest living generation, the acquisition success of many payers will be based on how well they […]
Consumers aren’t just selecting their healthcare policies anymore – they’re shopping for them. Studies show that close to 20% of policies sold during open enrollment will be shopped by consumers […]
Coca Cola is stepping up their creativity game and getting serious about digital transformation. To help drive their digital transformation mission, Coke recently hired its first Digital Marketing Officer, David […]
With forces like 3G pushing CPGs to examine costs, revenue growth management is a hot topic today in the consumer goods industry. One of the key areas CPGs are putting […]
In an interview with HealthPayerIntelligence, Heidi Sirota, Vice President of Marketing and Communications at ConnectiCare, explained how the company is rethinking their member engagement strategy by putting the focus on […]