Over a year ago, we began a partnership with Hearst Magazines to deliver personalized print ads in Hearst magazine titles. Dubbed ‘Project Match’ at Hearst (for the need to match up the ad with correctly addressed magazine package for individual subscribers), the program has delivered 9 interesting ad campaigns […]
With over 500,000,000 active users, Facebook is not something that you can ignore as a marketer. In part, the issue is the amount of time that many users spend on the site. In lieu of TV, magazines, books, sports, etc…people … Continue reading →
This is a story about food. And how Web technology helped me sate a desire for short ribs. Oh, there is a marketing lesson in here too. I was on vacation in Stowe, VT last week. The condo we stayed … Continue reading →
EBSCO Industries is a pretty cool company that has some pretty cool divisions. Not pretty cool is their website. Diversity in business is OK, just don’t present it this way…it makes the company look unfocused. And the seven values inspire … Continue reading →
This past Sunday, a 21-year old senior at NYU made me rethink the world of communication. His name is Cody Brown, the founder of NYU Local and kommons. He did this in an article on TechCrunch that peripherally talked about … Continue reading →
My business e-mail Inbox is embarrassing. I have 13074 unread messages. My two personal e-mail accounts are a little better. Hotmail has only about 400 unread messages at present. GMail has only about 120. I use IM at work, Skype … Continue reading →
In the world of proliferating marketing applications, there are still some applications that are free that most marketers do not use well. These include Alexa and Quantcast. Web pros certainly know about both, but I am continually surprised how many … Continue reading →
In client meetings recently, I have been integrating a list of marketing tenets I believe marketers must pay greater attention to. One of these is ‘Create Value’ and I use the illustration below as my visual. Is that luggage or … Continue reading →
I got a letter two days ago from Delta airlines telling me they had added 2,500 miles to my rewards account for delays I experienced in a flight back from Ohio. What is interesting is that I never gave much … Continue reading →
I stayed at the Marriott Fairfield Inn in Hazelton, PA recently. About 5 days after returning from my trip, I received a hand-addressed Thank You card in the mail from the hotel. A $0.44 gift that certainly made a real … Continue reading →