With the Affordable Care Act came increased competition and the need for insurers to effectively deliver differentiating value propositions. A once highly commoditized market insurers took a transactional marketing approach is now becoming consumer-driven and necessitating plans adopt a relationship marketing approach if they are to remain competitive. What does that mean? A re-direction of focus […]
Beginning January 1, 2016, CMS will be strengthening their benchmarks for provider network data. This is due to a year plagued with consumer complaints regarding misleading provider network data in addition to CMS audits that have uncovered massive errors rates in provider directory resources. A series of high-profile health plan lawsuits have further brought attention […]
I have three e-mail accounts: one business, one mixed use “testing” / “sort of interested” account, and one personal account. At 53, I am of the generation that went through our core business years with e-mail as an “essential” communication … Continue reading →
Marketing is not rocket science. Then, why can it be so hard?? Over the past several months, I have been on a bit of a journey as several exciting new program initiatives have taken off at Cierant. That is good. … Continue reading →
I was reading some articles on Pew Research Center’s Project for Excellence in Journalism “State of the News Media 2012” report and came across the graphic below. Leaving aside the big jump for AstraZeneca, the fact that jumps out at … Continue reading →
I am sitting on the Metro heading into Washington, DC and as I survey the riders, a demographically diverse blend, I am taken by their equally diverse media consumption habits. There are clearly a lot of electronic devices and many … Continue reading →
Earlier today I read an excellent post by Alistair Croll on O’Reilly Radar, titled “Big data is our generation’s civil rights issue, and we don’t know it“. It was intruiging discussion about the challenges of big data collection and use. … Continue reading →
I was with a colleague yesterday who was asking if I had gotten a USB flash drive from a mutual partner. He then asked if I had gotten a mousepad, or one of the new pens. I begged him … Continue reading →
About a week ago, I was looking for a hook to hang a trademark certificate on the wall in our office when I came across some antiques from the past. Ink cartridges for my Cross fountain pen, ink refills for … Continue reading →
While my career is really marketing, I spend much of my day in the world of technology, in part because some of my marketing clients operate in the tech sector, and partially in the development of new web and mobile … Continue reading →