As a member of a company that intricately manages the retail execution cycle of CPG programs daily, I found it of interest to attend Colgate-Palmolive’s seminar “Building Value with Shopper Platforms” at the 2016 Path to Purchase Expo, presented by Barry Roberts, Director of Retail Shopper Solutions and Marie-Agnes Daumas, Director of the Shopper Marketing […]
Manufacturers are trying to leverage their shopper marketing dollars by creating programs capable of building brand equity, engagement and sales. To achieve this, they are turning to shopper solutions. While shopper programs were once thought of as primarily consumer promotions that incentivize shoppers to purchase a product by offering a discount, when we examine behavior […]
People make purchases in the moment, get ideas in the moment, find solutions to problems in the moment and seek advice in the moment…all via their mobile devices. Mobile has given rise to what many brands and businesses refer to as “moments of truth”. A moment of truth is when the skills, character or services […]
Insurers looking to win in the digital economy cannot seek transformation through technology alone. Technology is the driver of change—but people are the vehicle and thus, digital transformation must begin with people first. In order to adapt a “people first” approach to digital transformation, organizations must create a digital culture that empowers people to think […]
At the 2016 Path to Purchase Expo, keynote speaker Jamie Sohosky, VP of Marketing Customer Experience for Walmart U.S., spoke about “Designing the Customer Experience of the Future”. She examined some of the shifts in consumer lifestyle, mindset and behavior that are reshaping retail customer experience design, and illustrated how Walmart is delivering innovative solutions to […]
At the 2016 Path to Purchase Expo, Ines Henrich, VP of Client Services at IN Marketing and Cheryl Policastro, Team Lead at RB, shared how their unique approach to collaboration led to the successful product launch of Amopé™ foot care product at Target. Henrich and Policastro explained how while many businesses tend to apply win-win approaches to […]
In January of 2016, the company WhatsApp announced it was going to start testing tools that would allow businesses and organizations to communicate with users on its network: “Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with […]
The new healthcare landscape, set forth by the Affordable Care Act and creation of the Marketplace Exchange, has brought new customers with unique purchase drivers and high digital expectations to the market. In taking a look at the demographics of these new individual health coverage policyholders, most of them are prone to higher digital expectations […]
As part of their Distribution and Agency Management Survey, Accenture polled more than 400 senior executives at large and medium-sized insurance carriers in 20 countries from July to October of 2015, all responsible for or involved in their companies distribution and agency management function. While the majority of those surveyed were from life and property […]
CMS’s 2017 Annual Notice of Change/Evidence of Coverage (ANOC/EOC) standardized model materials include an instructional PDF to be used as an implementation guide to managing necessary document alterations, HPMS submissions and mailing processes. Within this year’s instructions notice, under the section “Mailing the Documents” (pg. 5), it details: “MAOs, PDPs and Cost Plans may include an […]