“The point of purchase is no longer in-store.” We’ve all heard this many times over and while many believe this statement is a reference to the e-commerce movement, in reality it is a reference to the changing path to purchase as a result of the new information access digital has created. People spend a great […]
The world’s first-ever “smart” hairbrush has arrived. Keratese, in partnership with Withings, announced the Keratase Hair Coach, powered by Withings. Developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator, the brush features Withing’s advanced sensors and L’Oreal’s signal analysis algorithms to score the quality of hair and track the effects of different hair care […]
There’s a tremendous wave of change heading toward the retail business environment that will turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers. The name of this new wave? Living Services. While there was the desktop Web wave of the 1990s and the mobile wave of […]
In order to earn a place in the customer experience era, health insurers need omnichannel communications. They need communications that understand context and that facilitate two-way conversations. In order to begin to create such communications, insurers must examine their full cycle of pre- and post-sale materials and consider how they can be made more interactive, […]
You may not know it yet, but you are in the experience business. The customer experience business is all about enabling the customer to live and move fluidly between channels. It’s about going beyond a single channel, beyond marketing as a function and beyond individual technology. Across all industry verticals, customer experience has become the […]
Insurers looking to win in the digital economy cannot seek transformation through technology alone. Technology is the driver of change—but people are the vehicle and thus, digital transformation must begin with people first. In order to adapt a “people first” approach to digital transformation, organizations must create a digital culture that empowers people to think […]
As part of their Distribution and Agency Management Survey, Accenture polled more than 400 senior executives at large and medium-sized insurance carriers in 20 countries from July to October of 2015, all responsible for or involved in their companies distribution and agency management function. While the majority of those surveyed were from life and property […]
CMS’s 2017 Annual Notice of Change/Evidence of Coverage (ANOC/EOC) standardized model materials include an instructional PDF to be used as an implementation guide to managing necessary document alterations, HPMS submissions and mailing processes. Within this year’s instructions notice, under the section “Mailing the Documents” (pg. 5), it details: “MAOs, PDPs and Cost Plans may include an […]
Millennials, age 21-32, are the new consumer group driving the shift towards patient-centered care. In order to meet their demands for a more personal healthcare experience, health insurers must first understand some of the unique behaviors of self-empowered millennials. Millennials research their symptoms online before visiting a doctor and turn to their social communities for […]
This past Sunday, a 21-year old senior at NYU made me rethink the world of communication. His name is Cody Brown, the founder of NYU Local and kommons. He did this in an article on TechCrunch that peripherally talked about … Continue reading →