Retail media has been a growing force over the past decade. While ad networks initially began as a pure monetization play, over the past few years, retailers have seen the value of working with their CPG partners to create strategic digital media campaigns that deliver value to both sides. With momentum already building around the […]
Unboxing is the act of unpacking an eagerly awaited purchase, but unlike a regular delivery, an unboxing offers special care and attention from the brand that makes the experience memorable. Branded boxes and product packaging all play a role in crafting a curated unboxing experience, but in today’s world of omnichannel personalization, it’s about much […]
77% of brand marketers are investing more in retail media in comparison to 2019, according to the Path to Purchase Trends Report 2020. What was already a fast-growing trend exploded during the pandemic, as consumers adopted digital habits and as retailers’ e-commerce platforms took on all new importance. But while brands are investing more shopper […]
Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where ads are ignored if they don’t grab the viewer’s attention within the first two seconds. The best way to capture your audience today? Insta Stories […]
Augmented reality (AR) has become a major component of the customer experience, allowing brands to create interactive experiences that transcend the boundaries of physical and digital. Since the release of Google Glass in 2014, investment in AR and VR technology has reached over $1 billion. Although similar, AR & VR (Virtual Reality) are two different […]
As smartphone adoption grows, health plans are looking to leverage mobile apps to give members simplified access to the information they need to understand and maximize their benefits. Traditionally, members have had to struggle to gain quick and clear insight into their essential benefits information. Through investment in mobile app development, plans are taking a […]
We’ve seen Amazon transform retail through their ability to remove the layers of the standard business model and redefine how consumers shop for, pay for, order and receive products. Now, with slow-to-evolve brick and mortar retailers left in the dust and others still scrambling to compete, Amazon is setting its eyes on an all new […]
Kroger ran their annual “Game Day Greats” campaign, but this time, with all new prizes, omnichannel tactics, and manufacturer participation. With Kroger’s Game Day Greats Instant-Win Sweepstakes program, shoppers can instantly win up to 23 food product prizes considered to be part of the game day greats collection. Products from popular brands like Pepsi, Goldfish, […]
At the International Consumer Electronics Show (CES) 2018 in Las Vegas, UnitedHealthcare demonstrated some of their latest digital health innovations, each designed to help simplify the consumer health care experience of Employer-Sponsored (Group) insurance plans. Three of the core innovations, soon to re-define the way millions of their enrollees select, enroll and use their healthcare, […]
The 2017 holiday season was one for the books, according to the National Retail Federation. Despite a record number of retail bankruptcies and store closures in 2017, the holiday season saw consumers come out in full force — both in-store and online. Sales numbers were up 11.5% from 2016. This increase is the largest jump […]