According to Forrester, cross-channel retail sales in the US alone will be nearly $2 trillion by 2018. While there’s no question that delivering a strong cross-channel experience is paramount for retail success, only 5% of marketers rate themselves as “very much set up” to effectively orchestrate cross-channel marketing activities, according to an Econsultancy Cross-Channel Marketing […]
Healthcare organizations are making rapid investment in digital technologies to compete with the digital advancement of other industries. But in a haste to innovate, many of these investments are lacking proper planning, measurement and infrastructure support. Health plans need to stop thinking of how they can keep pace with the latest trend, and start thinking […]
At the 2016 Direct-to-Consumer Healthcare Marketing Summit, Amy Swanson, Vice President of Marketing, Advocacy and Member Experience at UnitedHealthcare, gave a presentation on how United is transforming the traditional Medicaid member experience into one that builds loyalty at every touch, from the point of on-boarding to benefits navigation and daily member service support. They have […]
Shopper marketing is evolving into a strategic priority of consumer product goods manufacturers and is expected to increase 5.8 % to $18.6 billion over the next four years, outperforming the growth of total brand-focused spending, according to a report by the Association of National Advertisers (ANA). The ANA report, conducted in April 2016 with market […]
“The point of purchase is no longer in-store.” We’ve all heard this many times over and while many believe this statement is a reference to the e-commerce movement, in reality it is a reference to the changing path to purchase as a result of the new information access digital has created. People spend a great […]
A Strategy& survey reveals that there is a select group of CPG shopper marketing leaders that are capturing more influence with retailers and better return on their shopper programs. How is this group achieving these results? By more closely aligning their initiatives with trade promotion activities. In most cases, shopper marketing naturally complements trade and […]
Many organizations have a wealth of data at their fingertips but struggle to harness it. The problem? It’s often spread across many disparate systems and those accessing it are not empowered to gain actionable insights from it. The organizations who have been able to successfully harness big data, however, are reaping major benefits. These organizations […]
While many health insurance organizations acknowledge the fact that consumers experience confusion when navigating the processes of selecting, paying and navigating health care, few have taken proactive action to change this reality. Premera Blue Cross, however, is setting an all new standard. They have actually made it their new corporate mission to become more customer-focused, […]
The world’s first-ever “smart” hairbrush has arrived. Keratese, in partnership with Withings, announced the Keratase Hair Coach, powered by Withings. Developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator, the brush features Withing’s advanced sensors and L’Oreal’s signal analysis algorithms to score the quality of hair and track the effects of different hair care […]
Trade spend is the second largest line item of profit & loss for CPG manufacturers—it can be a manufacturers greatest revenue driver….or it’s greatest sales profit diminisher, dependent on a CPG’s ability to effectively manage overhead costs. In order to fully leverage the profit potential of trade promotions, CPGs must address the following internal process […]