With 3,500,000 Boomers turning 65 in 2017, and with most of them becoming eligible for Medicare enrollment around their 65th birthday, marketers are presented with a target-rich market for their AEP campaign strategies. This year’s group of age-ins, however, are distinct from their prior predecessors. In order for health insurers to effectively reach them, they […]
Today’s Medicare-eligible Boomers are unlike their predecessors. They are tech savvy and go online to learn about topics of interest to them, particularly for health information and shopping Medicare options. In fact, for the first time in their 11 years of conducting their annual Age-In study, Deft Research, a health insurance consumer intelligence company, found […]
When e-commerce first came to light, many believed it was the beginning of the end for Brick-and-Mortar retail locations. As time has gone on, however, we’ve found that e-commerce is only eliminating the retailers resistance to reshape the design and functionality of their in-store experience to account for online consumer behaviors. While large department store […]
Major advancements are being made in collaborative technology, marketing automation and data-driven marketing, yet oddly the processes that drive shopper marketing remain antiquated. Shopper marketers carry brilliant ideas, market intelligence and customer insights, yet struggle to actualize their ideas due to the intense manual labor required of their jobs and lack of workflow technology. With […]
As digital channels grow and the forms of available engagement across them, so too does digital data. This exponential growth of digital data is forcing consumer goods organizations to make rapid strides in their data analytics capabilities. While CGs are doing their best to keep pace, many are struggling to keep up with data-driven marketing […]
From the 11 million Premera members to the 80 million Anthem consumers effected by a cyber attack, security breaches are on the rise in healthcare and insurers are just as prime a target as hospitals and physician offices. According to a 2017 Accenture survey of 2,000 U.S. consumers, one in four have had their personal […]
Healthcare payers need to market to millennials differently than other generations, but for one who isn’t themselves a millennial—someone who spent more time with their friends on AIM than in-person as an adolescent…who owned numerous “Now That’s What I Call Music!” CDs….or who grew up watching “Boy Meet’s World,” this involves some insight into the […]
As the healthcare industry becomes increasingly consumer driven, healthcare marketers are under enormous pressure to deliver personalized experiences across media that merge individual’s lifetime engagement data with their real-time actions and behaviors. Marketers know they must be able to real-time recognize and respond to their customers, but according to a 2017 study of more than […]
Much of the 2010 Affordable Care Act focuses on prevention and shaping the healthcare system to be one that is value-based. This is evidenced by the Act increasing the maximum allowed financial incentive from 20% to 30% of the total cost of coverages and in some instances, such as smoking cessation, permitting incentives as high […]
At the 2017 Shopper Marketing Summit, Amy Hahn, Senior Vice President of Marketing for Ahold Delhaize, presented “Bringing Fresh Inspiration Every Day.” In her presentation, she discussed one of the most significant ways in which Ahold Delhaize is delivering on their initiative to deliver fresh inspiration daily to their customers—personalized content. “It’s a huge, huge […]