According to the 2018 Retail and Consumer Goods Analytics Study, both CPGs (47%) and retailers (63%) cite limited analytics tool sets as their biggest obstacle to achieving analytics maturity[1]. Retailers in particular are struggling to build the strategies, systems and governance to drive their analytics maturity forward. While others are slow to progress, one retailer […]
“Ready – set – repeat!”…that seems to be the mantra of many shopper marketing teams as they methodically award funding to retail accounts with grandfathered budgets and “anniversaried” programs. While running the same predictable programs may have sufficed in the past, as private labels saturate the shelves and technology revolutionizes retail, brands must deliver programs that […]
Augmented reality (AR) has become a major component of the customer experience, allowing brands to create interactive experiences that transcend the boundaries of physical and digital. Since the release of Google Glass in 2014, investment in AR and VR technology has reached over $1 billion. Although similar, AR & VR (Virtual Reality) are two different […]
Thanks to personalization tech giants like Amazon, Netflix and Facebook, consumers are used to being served up content and suggestions that align seamlessly with browsing histories, “likes” and other content or products they recently engaged with online. For this reason, people today expect closer, more personalized relationships with brands—most especially CPG brands. But for an industry […]
A recent survey from Change Healthcare found that 80% of payers are currently incorporating interventions around the social determinants of health into their population health management initiatives. In fact, in March of 2018, a group of commercial payers and other healthcare organizations formed a coalition called Aligning for Health (AFH) to explore how addressing the […]
As smartphone adoption grows, health plans are looking to leverage mobile apps to give members simplified access to the information they need to understand and maximize their benefits. Traditionally, members have had to struggle to gain quick and clear insight into their essential benefits information. Through investment in mobile app development, plans are taking a […]
Media agencies are being forced to restructure their operating models as consumer goods companies launch enterprise-wide cost management and zero-based budgeting programs that demand transparency into planning, spending and performance. In the past, day-to-day agency activity was often veiled from the customer. The customer allotted the agency a certain amount of budget for a certain […]
“Regulations do have their role. They’re very important to assuring patient safety and quality and for program integrity, but there’s a fine line between being helpful and being a hindrance,” – Seema Verma, Administrator for the Centers for Medicare and Medicaid Services That quote captures CMS’s current sentiment. The agency is striving to reduce overly […]
Each year, Medicare healthcare providers struggle to create AEP marketing pieces that drive new member acquisition. Like any industry, the marketing landscape and audience are constantly changing. Seniors today are living a drastically different lifestyle than seniors 15 years ago. Internet and smartphone adoption continues to increases among this group, making them more socially connected […]
The accelerating tech landscape has made it difficult for consumer goods companies to keep their analytics systems competitive and determine how to prioritize new investments amidst a plethora of growing options. To help CG’s make smarter analytics development decisions, we sponsored CGT and RIS’s 2018 Retail and Consumer Goods Analytics Study in conjunction with our sponsorship […]