The 2017 Final Call Letter to Medicare Advantage Organizations (MAOs) continued to emphasize the importance of provider directory accuracy and the increased monitoring and enforcement actions to commence due to […]
Every year we hear the same refrain from customers driven by information from compliance: “We can’t allow any changes to addresses.” “Don’t run NCOA against my list.” “We have to […]
Consumers are demanding more frequent, personalized, meaningful communications from their health insurance providers, similar to the variety of touches they are accustom to receiving from retailers and other companies they […]
The healthcare market is in a time of unprecedented change. Competition is increasing, mass marketing approaches no longer suffice and consumers are looking for more from their health plans. Who’s […]
With the Affordable Care Act came increased competition and the need for insurers to effectively deliver differentiating value propositions. A once highly commoditized market insurers took a transactional marketing approach […]
Beginning January 1, 2016, CMS will be strengthening their benchmarks for provider network data. This is due to a year plagued with consumer complaints regarding misleading provider network data in […]