With consumers adopting online healthcare shopping behaviors at a rapid pace, a health insurers’s website has become the first point of contact between a health plan and the consumer. With this, it’s critical that a health insurer’s website provides prospects with insight into the company’s brand value and customer experience, which means delivering compelling content […]
Without the right tools, content and processes, healthcare sales representatives cannot perform to their maximum potential. The emergence of the omnichannel consumer has made many healthcare sales processes and tools outdated and ineffective. Most millennials don’t like to talk on the phone or even in person – they like to conduct their own online research […]
With 3,500,000 Boomers turning 65 in 2017, and with most of them becoming eligible for Medicare enrollment around their 65th birthday, marketers are presented with a target-rich market for their AEP campaign strategies. This year’s group of age-ins, however, are distinct from their prior predecessors. In order for health insurers to effectively reach them, they […]
Today’s Medicare-eligible Boomers are unlike their predecessors. They are tech savvy and go online to learn about topics of interest to them, particularly for health information and shopping Medicare options. In fact, for the first time in their 11 years of conducting their annual Age-In study, Deft Research, a health insurance consumer intelligence company, found […]
From the 11 million Premera members to the 80 million Anthem consumers effected by a cyber attack, security breaches are on the rise in healthcare and insurers are just as prime a target as hospitals and physician offices. According to a 2017 Accenture survey of 2,000 U.S. consumers, one in four have had their personal […]
Healthcare payers need to market to millennials differently than other generations, but for one who isn’t themselves a millennial—someone who spent more time with their friends on AIM than in-person as an adolescent…who owned numerous “Now That’s What I Call Music!” CDs….or who grew up watching “Boy Meet’s World,” this involves some insight into the […]
As the healthcare industry becomes increasingly consumer driven, healthcare marketers are under enormous pressure to deliver personalized experiences across media that merge individual’s lifetime engagement data with their real-time actions and behaviors. Marketers know they must be able to real-time recognize and respond to their customers, but according to a 2017 study of more than […]
Much of the 2010 Affordable Care Act focuses on prevention and shaping the healthcare system to be one that is value-based. This is evidenced by the Act increasing the maximum allowed financial incentive from 20% to 30% of the total cost of coverages and in some instances, such as smoking cessation, permitting incentives as high […]
Healthcare organizations are making rapid investment in digital technologies to compete with the digital advancement of other industries. But in a haste to innovate, many of these investments are lacking proper planning, measurement and infrastructure support. Health plans need to stop thinking of how they can keep pace with the latest trend, and start thinking […]
At the 2016 Direct-to-Consumer Healthcare Marketing Summit, Amy Swanson, Vice President of Marketing, Advocacy and Member Experience at UnitedHealthcare, gave a presentation on how United is transforming the traditional Medicaid member experience into one that builds loyalty at every touch, from the point of on-boarding to benefits navigation and daily member service support. They have […]