The INSIGHT Group, an executive management consulting firm, conducted a study in partnership with Arizona State University’s Center for Services Leadership (ASU CSL) to understand how senior executives are prioritizing, managing and optimizing their data monetization efforts. Surveying the executives of 200 global organizations across twelve industries, the study found that when companies align their […]
For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has worked to increase shopper insights, it has also prompted many companies to prioritize data quantity over quality. Rather than working to increase the scope of […]
Hyper-personalized shopping experiences are becoming the expected norm for consumers, prompting retailers and manufacturers to consider how they can integrate local factors like community, culture and language into their in-store marketing to create more relevant experiences that make their shoppers feel known and connected. While many retailers are sitting on troves of big data that […]
According to the 2018 Retail and Consumer Goods Analytics Study, both CPGs (47%) and retailers (63%) cite limited analytics tool sets as their biggest obstacle to achieving analytics maturity[1]. Retailers in particular are struggling to build the strategies, systems and governance to drive their analytics maturity forward. While others are slow to progress, one retailer […]
Thanks to personalization tech giants like Amazon, Netflix and Facebook, consumers are used to being served up content and suggestions that align seamlessly with browsing histories, “likes” and other content or products they recently engaged with online. For this reason, people today expect closer, more personalized relationships with brands—most especially CPG brands. But for an industry […]
Connecture, in partnership with Deft Research, conducted a webinar last week that took a deep dive into Medicare AEP in order to understand how shopping and switching behaviors are changing among Age-Ins and how payers can most effectively adapt in order to improve new member acquisition. Leveraging national data from Deft Research’s 2017 and soon […]
Medicare Advantage is marching towards 70% market penetration, according to global management firm L.E.K. Consulting. The consulting group based their forecast model on a number of factors, including the fact that several urban and rural counties have already achieved a penetration rate of 55%-65%, and most are increasing by at least one percentage point a […]
As digital channels grow and the forms of available engagement across them, so too does digital data. This exponential growth of digital data is forcing consumer goods organizations to make rapid strides in their data analytics capabilities. While CGs are doing their best to keep pace, many are struggling to keep up with data-driven marketing […]
As the healthcare industry becomes increasingly consumer driven, healthcare marketers are under enormous pressure to deliver personalized experiences across media that merge individual’s lifetime engagement data with their real-time actions and behaviors. Marketers know they must be able to real-time recognize and respond to their customers, but according to a 2017 study of more than […]
Many organizations have a wealth of data at their fingertips but struggle to harness it. The problem? It’s often spread across many disparate systems and those accessing it are not empowered to gain actionable insights from it. The organizations who have been able to successfully harness big data, however, are reaping major benefits. These organizations […]