A few months ago, we came across research done by Demand Metric in conjunction with Seismic, concerning the reasons that companies do not do more personalization of content in their […]

Member communications are evolving. The traditional default of black & white printing of member materials is increasingly migrating to full color. Mass print production business models are swiftly shifting to […]

Hi, We’re Oscar. That simple statement dominates the Web home page for insurance upstart Oscar. Hi is not a word you see on very many Web home pages and certainly […]

Consumers are demanding more frequent, personalized, meaningful communications from their health insurance providers, similar to the variety of touches they are accustom to receiving from retailers and other companies they […]

The healthcare market is in a time of unprecedented change. Competition is increasing, mass marketing approaches no longer suffice and consumers are looking for more from their health plans. Who’s […]

With the Affordable Care Act came increased competition and the need for insurers to effectively deliver differentiating value propositions. A once highly commoditized market insurers took a transactional marketing approach […]