A few months ago, we came across research done by Demand Metric in conjunction with Seismic, concerning the reasons that companies do not do more personalization of content in their customer communications. The top 5 reasons??? Well, they are pretty easy to guess since they have not changed for nearly a decade: 1. Don’t have […]

Member communications are evolving. The traditional default of black & white printing of member materials is increasingly migrating to full color. Mass print production business models are swiftly shifting to print on-demand. Static content and imagery is becoming customer-personalized. So how can you ensure your communications are appropriately evolving to these many changes? Step 1: […]

Hi, We’re Oscar. That simple statement dominates the Web home page for insurance upstart Oscar. Hi is not a word you see on very many Web home pages and certainly not on insurance home pages (insurers are notoriously shy, conservative types!), despite that fact that it is among the most common ways for two strangers […]

Consumers are demanding more frequent, personalized, meaningful communications from their health insurance providers, similar to the variety of touches they are accustom to receiving from retailers and other companies they purchase services and goods from. While many plans want to deliver more consistent and dynamic engagement, at the same time they must balance this initative […]

The healthcare market is in a time of unprecedented change. Competition is increasing, mass marketing approaches no longer suffice and consumers are looking for more from their health plans. Who’s leading this shift? Millennials. What do plans need to understand about reaching this generation? Well, for starters, millennials were raised during the era of the […]

With the Affordable Care Act came increased competition and the need for insurers to effectively deliver differentiating value propositions. A once highly commoditized market insurers took a transactional marketing approach is now becoming consumer-driven and necessitating plans adopt a relationship marketing approach if they are to remain competitive. What does that mean?  A re-direction of focus […]