Shopper marketing is evolving into a strategic priority of consumer product goods manufacturers and is expected to increase 5.8 % to $18.6 billion over the next four years, outperforming the growth of total brand-focused spending, according to a report by the Association of National Advertisers (ANA). The ANA report, conducted in April 2016 with market […]
While many health insurance organizations acknowledge the fact that consumers experience confusion when navigating the processes of selecting, paying and navigating health care, few have taken proactive action to change this reality. Premera Blue Cross, however, is setting an all new standard. They have actually made it their new corporate mission to become more customer-focused, […]
While a myriad of trend outlook reports are published at the start of each year highlighting the forces expected to have the most impact on the healthcare industry, it was the PwC Health Institute annual report that caught my attention. Rather than looking at the uncertainties of political change as cause for health insurance industry […]
Consumers are now the fastest growing payer in the U.S. Their perceptions of the healthcare customer experience are now driving market realities and shaping brand engagement and service delivery standards. For this reason, it has become imperative that insurers take the time to understand consumer mindsets related to healthcare. The National Research Corporation (NRC Health) […]
As a member of a company that intricately manages the retail execution cycle of CPG programs daily, I found it of interest to attend Colgate-Palmolive’s seminar “Building Value with Shopper Platforms” at the 2016 Path to Purchase Expo, presented by Barry Roberts, Director of Retail Shopper Solutions and Marie-Agnes Daumas, Director of the Shopper Marketing […]
Manufacturers are trying to leverage their shopper marketing dollars by creating programs capable of building brand equity, engagement and sales. To achieve this, they are turning to shopper solutions. While shopper programs were once thought of as primarily consumer promotions that incentivize shoppers to purchase a product by offering a discount, when we examine behavior […]
People make purchases in the moment, get ideas in the moment, find solutions to problems in the moment and seek advice in the moment…all via their mobile devices. Mobile has given rise to what many brands and businesses refer to as “moments of truth”. A moment of truth is when the skills, character or services […]
At the 2016 Path to Purchase Expo, keynote speaker Jamie Sohosky, VP of Marketing Customer Experience for Walmart U.S., spoke about “Designing the Customer Experience of the Future”. She examined some of the shifts in consumer lifestyle, mindset and behavior that are reshaping retail customer experience design, and illustrated how Walmart is delivering innovative solutions to […]
In January of 2016, the company WhatsApp announced it was going to start testing tools that would allow businesses and organizations to communicate with users on its network: “Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with […]
The new healthcare landscape, set forth by the Affordable Care Act and creation of the Marketplace Exchange, has brought new customers with unique purchase drivers and high digital expectations to the market. In taking a look at the demographics of these new individual health coverage policyholders, most of them are prone to higher digital expectations […]