Consumers aren’t just selecting their healthcare policies anymore – they’re shopping for them. Studies show that close to 20% of policies sold during open enrollment will be shopped by consumers […]
In an interview with HealthPayerIntelligence, Heidi Sirota, Vice President of Marketing and Communications at ConnectiCare, explained how the company is rethinking their member engagement strategy by putting the focus on […]
Consumers demand greater digital engagement from their health plans and more dynamic self-service tools. Independence Blue Cross, the leading health insurance organization in southeastern Pennsylvania, is delivering on these demands […]
The ACA forced healthcare payers to engage with their prospects like true consumers and offer the experiences of online shopping and direct to consumer marketing. One of the most difficult […]
With 3,500,000 Boomers turning 65 in 2017, and with most of them becoming eligible for Medicare enrollment around their 65th birthday, marketers are presented with a target-rich market for their […]
Interactions, a global leader of customer care solutions and experiential marketing, released their latest Retail Perceptions report, titled “What Shoppers Want From Retail Technology.” The study was commissioned to explore […]
Healthcare payers need to market to millennials differently than other generations, but for one who isn’t themselves a millennial—someone who spent more time with their friends on AIM than in-person […]
Much of the 2010 Affordable Care Act focuses on prevention and shaping the healthcare system to be one that is value-based. This is evidenced by the Act increasing the maximum […]
At the 2017 Shopper Marketing Summit, Amy Hahn, Senior Vice President of Marketing for Ahold Delhaize, presented “Bringing Fresh Inspiration Every Day.” In her presentation, she discussed one of the […]
At the 2016 Direct-to-Consumer Healthcare Marketing Summit, Amy Swanson, Vice President of Marketing, Advocacy and Member Experience at UnitedHealthcare, gave a presentation on how United is transforming the traditional Medicaid […]