The need to deliver a defining brand experience both in-store and at-home is creating a revolution in the packaging space—a revolution driven by digital printing technology. While in the past, manufacturers would print large volumes of static packaging to meet commercial press quantity requirements, today, innovation in variable data digital printing is unleashing new packaging […]
While Medicare Advantage (MA) plans have long offered extra benefits, including dental, vision and hearing coverage, CMS released new guidance in April of this year that dramatically expanded the scope of supplemental benefits. Beginning coverage year 2019, plans for the first time can offer adult day care, alternative medicine, home aids and other services that […]
From cyber bullying to school shootings, the issues that today’s mom must tackle are more complex than ever before. At the 2018 Path to Purchase Expo, Katherine Wintsch, CEO & Founder of The Mom Complex, a market research group focused on helping brands understand moms, gave a keynote titled “Pain Points Millennial Moms Want Brands to […]
The Back-to-School season is the second largest when it comes to spend, but takes first place when it comes to length, bringing challenges and variables that other seasons don’t need to worry about, such as different trends in product variations, fashion season changes, and unique shopping spikes within each category. Each year, Deloitte conducts a […]
The 2019 Final Call Letter brought significant new changes to Medicare Advantage (MA) benefits in 2019, including the elimination of the meaningful difference requirements and benefit uniformity flexibility, as well as a reinterpretation of supplemental benefits. Combined, these changes offer the biggest opportunity to MAOs in years. In the past, supplemental benefits could only be […]
A recent survey from Change Healthcare found that 80% of payers are currently incorporating interventions around the social determinants of health into their population health management initiatives. In fact, in March of 2018, a group of commercial payers and other healthcare organizations formed a coalition called Aligning for Health (AFH) to explore how addressing the […]
Each year, Medicare healthcare providers struggle to create AEP marketing pieces that drive new member acquisition. Like any industry, the marketing landscape and audience are constantly changing. Seniors today are living a drastically different lifestyle than seniors 15 years ago. Internet and smartphone adoption continues to increases among this group, making them more socially connected […]
Many brick-and-mortar retailers thought the growth of e-commerce would bring about the slow death of physical retail, but recent moves made by Amazon have proven this notion to be false. Through the introduction of two different physical stores, Amazon is showcasing that it’s not about waging war on in-store—it’s about expanding in-store capabilities to create […]
Holiday sales this season are expected to be the highest in history, but with consumers having a plethora of brick and mortar and e-tailers to choose from, understanding and addressing consumer expectations is key to capitalizing on this season’s anticipated success. To give retailers the insights they need to fine-tune their strategies and put their […]
Open enrollment season is underway for most health plans and with millennials representing America’s largest living generation, the acquisition success of many payers will be based on how well they addressed the current healthcare state of millennials. The Transamerica Center for Health Studies (TCHS), a nonprofit foundation dedicated to informing the national healthcare conversation through […]