Gone are the days of 30 or 60-second commercials consumers watch in between prime time TV shows. With streaming, DVR and other on-demand capabilities, we live in a world where […]
For the past several years, the shopper marketing conversation has been all about how brands can collect, manage and apply data to better connect with consumers. While this focus has […]
The Back-to-School season is the second largest when it comes to spend, but takes first place when it comes to length, bringing challenges and variables that other seasons don’t need […]
According to the 2018 Retail and Consumer Goods Analytics Study, both CPGs (47%) and retailers (63%) cite limited analytics tool sets as their biggest obstacle to achieving analytics maturity[1]. Retailers […]
Augmented reality (AR) has become a major component of the customer experience, allowing brands to create interactive experiences that transcend the boundaries of physical and digital. Since the release of […]
As smartphone adoption grows, health plans are looking to leverage mobile apps to give members simplified access to the information they need to understand and maximize their benefits. Traditionally, members […]
Many brick-and-mortar retailers thought the growth of e-commerce would bring about the slow death of physical retail, but recent moves made by Amazon have proven this notion to be false. […]
The 2017 holiday season was one for the books, according to the National Retail Federation. Despite a record number of retail bankruptcies and store closures in 2017, the holiday season […]
Football event marketing normally makes up a significant portion of a shopper marketer’s program playbook as brands strive to execute programs that position their products as staples of the game […]
Back-to school is the second largest shopping season for retailers, following closely behind Christmas. While some shoppers and retailers may believe that back-to-school shopping is primarily comprised of pencils, binders […]