A Strategy& survey reveals that there is a select group of CPG shopper marketing leaders that are capturing more influence with retailers and better return on their shopper programs. How […]
Many organizations have a wealth of data at their fingertips but struggle to harness it. The problem? It’s often spread across many disparate systems and those accessing it are not […]
While many health insurance organizations acknowledge the fact that consumers experience confusion when navigating the processes of selecting, paying and navigating health care, few have taken proactive action to change […]
The world’s first-ever “smart” hairbrush has arrived. Keratese, in partnership with Withings, announced the Keratase Hair Coach, powered by Withings. Developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator, […]
Trade spend is the second largest line item of profit & loss for CPG manufacturers—it can be a manufacturers greatest revenue driver….or it’s greatest sales profit diminisher, dependent on a […]
While a myriad of trend outlook reports are published at the start of each year highlighting the forces expected to have the most impact on the healthcare industry, it was […]
While 2017 will certainly be filled with an array of unpredictable scenarios, there are seven trends that we can count on increasing in significance this year. These seven trends include: […]
There’s a tremendous wave of change heading toward the retail business environment that will turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication […]
Hyper local intelligence is being used by CPGs to optimize brand and retail performance. Brands are working to know their consumers in the context of their environment by understanding the […]
Though most insurers have been scanning documents and capturing data for many years, still vast amounts of paper continue to flow in and out of insurance companies. As we look […]