Paper inserts should be a part of the marketing mix for any commerce business delivering physical products direct-to-consumer.
Hi, We’re Oscar. That simple statement dominates the Web home page for insurance upstart Oscar. Hi is not a word you see on very many Web home pages and certainly […]
Every year we hear the same refrain from customers driven by information from compliance: “We can’t allow any changes to addresses.” “Don’t run NCOA against my list.” “We have to […]
I have three e-mail accounts: one business, one mixed use “testing” / “sort of interested” account, and one personal account. At 53, I am of the generation that went through our core business years with e-mail as an “essential” communication … Continue reading →
Marketing is not rocket science. Then, why can it be so hard?? Over the past several months, I have been on a bit of a journey as several exciting new program initiatives have taken off at Cierant. That is good. … Continue reading →
I was reading some articles on Pew Research Center’s Project for Excellence in Journalism “State of the News Media 2012” report and came across the graphic below. Leaving aside the big jump for AstraZeneca, the fact that jumps out at … Continue reading →
I am sitting on the Metro heading into Washington, DC and as I survey the riders, a demographically diverse blend, I am taken by their equally diverse media consumption habits. There are clearly a lot of electronic devices and many … Continue reading →
Earlier today I read an excellent post by Alistair Croll on O’Reilly Radar, titled “Big data is our generation’s civil rights issue, and we don’t know it“. It was intruiging discussion about the challenges of big data collection and use. … Continue reading →
I was with a colleague yesterday who was asking if I had gotten a USB flash drive from a mutual partner. He then asked if I had gotten a mousepad, or one of the new pens. I begged him … Continue reading →
About a week ago, I was looking for a hook to hang a trademark certificate on the wall in our office when I came across some antiques from the past. Ink cartridges for my Cross fountain pen, ink refills for … Continue reading →